Capstone Research Paper Example | Topics and Well Written Essays - 2250 words - 2

Capstone - Research Paper Example Other than this, by presenting the products at a competitive price, the reliability and loyalty of the customers enhanced over the organization of Wal-Mart that amplified its profitability and market share among other contenders (Wal-Mart, 2014). Apart from mission, the vision statement of Wal-Mart is to work in a coordinated way so as to lower the total cost of living of that target customers. Then, the customers might live a better life by spending lower amount on purchasing varied products. Such a vision proved extremely effective for Wal-Mart thereby expanding itself in more than 27 countries with over 11,000 stores. As a result of which, its total assets increased by US$ 204.751 billion in the year 2014. In addition, the objectives and views of both the internal and external stakeholders such as employees, board of directors, customers, suppliers and lenders are entirely similar to that of the mission statement of the organization of Wal-Mart. This means, the stakeholder’s desire to live a better life by paying less matches with organizational mission and so it acted as a boon for the organization by amplifying its opportunities and dominance. In addition, high respect and fair wage rate of the employees, also ac ted as another key factor that lead to the success of the organization in this age of competitiveness among others (Wal-Mart, 2014). Hence, it might be revealed from the above information that the vision and mission statement of the organization of Wal-Mart helped it to increase its strengths and opportunities that reduced its threats of substitute products, change of preferences of the customers etc. Bargaining power of the customers: the bargaining power of the customers is extremely high. This is mainly due to the presence of numerous rival players such as K-Mart, Dollar General, Lowe’s Food, CVS, Wal-greens and Sears etc. Therefore, in order to